A-Z Keywords

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Etsy is a peer-to-peer (P2P) e-commerce website focused on handmade or vintage items and supplies, as well as unique factory-manufactured items. These items cover a wide range, including art, photography, clothing, jewelry, food, bath and beauty products, quilts, knick-knacks, and toys. Many sellers also sell craft supplies such as beads, wire and jewelry-making tools. All vintage items must be at least 20 years old. [2] The site follows in the tradition of open craft fairs , giving sellers personal storefronts where they list their goods for a fee of US$ 0.20 per item. [3]

We recently ran a successful split-testing title tag experiment to improve our search engine optimization (SEO), the results and methodology of which we shared in a previous Code as Craft post . In this post, we wanted to share some of our further learnings from our SEO testing. We decided to double down on the success of our previous experiment by running a series of further SEO experiments, one of which included changes to our: